BEER 52
LABEL DESIGN
BEER
CRAFT
BEER CRAFT
THE BRIEF
To create a beer label that resembles Birmingham or West Midlands scene. Be it the beer scene or a staple of Brum. They also liked my previous work with Dig Brew Co and wanted me to utilise the saturated colours.
I decided to use my experience from working in a brewery as reference and to use the surrounding area to influence the story telling.
Founded back in the Summer of 2013, Beer52 was inspired by a motorcycle road trip that their founder, James Brown, took with his Dad. Stopping at breweries in Belgium along the way, he found his love of craft beer.
He set out to visit a new country every month in search of the best beers, his friend Fraser jumped on board for the ride and since then Beer52 has become the world's most popular beer club.
